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How to Market Your Freelance Business
in Small Business Marketing on February 12, 2021
Congratulations on becoming your own boss. At some point, you decided to make a go of it. You already had some experience and expertise in your industry, and you may have already lined up a few clients or customers to boot. But if you haven’t already discovered it, you…
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How to Find Clients: Four Tips for Future Success
in Small Business Growth on January 7, 2021
If you own a project-based business, you may sometimes be frustrated that your workload is more subject to ebb and flow and offers few guarantees. “When it rains, it pours” and “it’s feast or famine” come to mind. The key to surviving slow times is to know how to find…
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Killer Blogging Strategies for Your Small Business
in Small Business Marketing on March 29, 2020
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Ouch! What should you do when you get a negative review?
in Small Business Marketing on March 18, 2020
Upon first use of her long anticipated Easy Bake Oven, our young daughter exclaimed in exasperation, “This is not an Easy Bake Oven! It’s a Hard Bake Oven!” It’s likely that her expectations were too high to begin with, and the product wasn’t wholly to blame for her disappointment. Negative…
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Marketing for Small Business; Four Keys to Create a Budget in the New Year
in Small Business Marketing on January 9, 2020
A successful small business marketing plan means setting goals, assessing your cash flow, diversifying your marketing efforts and measuring your results. For a small business owner, the new year is a great time to take stock. What successes from last year can you build upon? What new goals can you…
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What DIY Small Business Marketers Need to Know About SEO
in Small Business Marketing on January 2, 2020
Three top tips for using keywords to get small business websites noticed. What is SEO? Well, it stands for “search engine optimization.” In essence, it’s the practice of increasing organic traffic to your website by providing useful and relevant online content by Google and other search engines. That’s a fancy…
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Four Essential Ad Elements to Get Results
in Small Business Marketing on December 12, 2019
Your product (or service) is amazing. It can solve problems and make life easier for anyone who’s wise enough to give it a try. Anyone who knows about it thinks it’s great. So, what’s the problem? It’s likely that not enough people know about it, and it’s time to ramp…
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Which Social Media Platforms are Right for Your Small Business?
in Small Business Marketing on November 5, 2019
The short answer is NOT all of them. Small business owners have widely varying opinions on social media. Some view it as a necessary evil—something they have to do to keep up with the competition, and they do the very least they can to maintain a presence. Perhaps they set…
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Relationship Marketing for Small Business Owners
in Small Business Marketing on October 16, 2019
Leveraging Your Networking Efforts into Sales It’s all about who you know. In today’s increasingly fragmented and impersonal business landscape, here’s a universal truth: People want to do business with people they know. Online reviews definitely help, as prospects are more likely to choose a vendor that has some positive…
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How to Market Your Small Business
in Small Business Marketing on September 5, 2019
Three Marketing Truths NO Small Business Owner Can Afford to Ignore Whether you’re a freelancer or at the helm of a fledgling business, these universal marketing tips apply to YOU. You started your business because you’re really good at what you do, whether that’s cooking, building, event planning, graphic design,…
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